Laurence Bricker & Paul Frett: The More Things Change... [Designing For Interactivity]

Boliou Lecture Hall, 7:00 p.m. [Sponsored by Media Studies]

The complexion of media has changed. With more options than ever, where do you get your news? Your entertainment? How do you shop? How do you reach out and connect with your community?

Join Paul Frett and Laurence Bricker for a look at how interactive communication is in the process of changing our relationship with mass media. Although over 10 years old, the Internet is in its infancy. After a period of intense growth, fueled by speculation and ultimately broken promises, the internet is changing the way our global culture interacts. It has the potential to change the very core of mass communication.

Explore some of the ideas defining the very nature and future of new media. What is really new and unique about this communication channel? What are the elements of experience design? Where do we go from here?

Laurence Bricker -- Co-founder / Creative Director of Popular Front Interactive.
Laurence is a new-media pioneer. With 14 years in digital interactive media, he specializes in providing both strategic and creative perspective to experience design and application development. Bricker has led the development of online communication solutions for many businesses, including Macromedia, 3M, PBS, and Target. His commitment to strategic, creative, and technology integration has won numerous industry awards for Popular Front. Laurence serves on the advisory boards of the University of Minnesotas New Media Institute and the Minnesota Film Board.

Paul Frett - Manager, New Business Development Planning & Strategy for Target.com and Founder of Perspective Soup.
A strategist, a writer and an interactive expert, Paul works with companies all over the world to help improve how users experience their message. In 1998 he founded Perspective Soup, a company focusing on information architecture, Web strategy and experience-based design. He has directed and led Web and software development projects for a variety of companies including Intel, Target, Univision Broadcasting, 3M and the Shanghai Free Trade Zone in Shanghai China. In his current role at Target, he is helping to merge new media and e-commerce into a custom, informative and compelling user experience. Paul is on the interactive media teaching faculty at Brainco - Minneapolis School of Advertising.

Popular Front Studio [Not to be missed!]