As you may know, Current TV is a cable channel that's all about presenting short video pieces submitted by viewers. It has major support and involvement from Al Gore, whose name—in our celebrity-driven culture—is drizzled like chocolate topping over every story written about the new channel. Current TV
one strategic intervention in the notion of Open Source Media. Many critics have applauded it as a good idea, but think Current really ought to exist as a streaming media portal on the net rather than as broadcast TV, which brings with it a host of [perhaps insurmountable] legal and generic constraints. For most of us, Current TV is an interesting new idea that we have never actually been able to watch since many cable franchises don't put the station in their lineup. If you have been curious about Current TV here are the good bits from a backgrounder article in the New York Sun:
“Current TV [...] now faces daunting competition from some of the biggest players on the Internet [...] Mr. Gore sees the venture as an effort to ”democratize television.“ [...] Like other start-up networks, Current faced the challenge of convincing cable and satellite operators to carry the product sight unseen. A legal services entrepreneur who is Mr. Gore's lead partner in the venture, Joel Hyatt, devised a way to short-cut that process by buying a little-watched network from Canada, Newsworld International. The acquisition, which reportedly cost $70 million, got the new network into about 17 million homes through Time Warner and Comcast digital cable and a popular satellite carrier, DirecTV. That number has risen to about 20 million through the growth of those services, but so far the channel has failed to make any major deals to add new outlets. Mr. Hyatt, who serves as Current TV's CEO, told the San Francisco Chronicle the network will ultimately need 50 million subscribers to be viable. [...] The limited ”carriage,“ as it's called in the industry, makes it difficult to assess how the channel is doing. Just 18% of households with television are able to see the network. Firms like A.C. Nielsen do not provide ratings for Current TV. [...]
So far, he said, about 1,000 videos have come in and about 140 have made it to air. [...] Current TV programming jumps abruptly from topic to topic, with a hip looking presenter in Los Angeles introducing each video. Most ”pods,“ as the network calls them, last between two and eight minutes, which makes them substantially longer than most stories on network or cable news. One afternoon last week, a segment about British soldiers beating prisoners in Iraq was butted up against a look at new video games. That might be jarring to some, but it doesn't seem to faze the Web-savvy audience.
”It's the closest thing to the Internet that's on TV, and vice versa,“eeeThe concept behind the network, harnessing user-provided content, is also at the core of some of the hottest new Internet ventures, such as the youth-oriented social site MySpace and the photo-sharing site Flickr. [...] One way Current TV could gain access to more viewers quickly is by streaming the network via broadband. At the moment, contracts with cable and satellite providers preclude that [...]
While there's no question the number of people who can edit videos at home has skyrocketed, Current TV has discovered that the number who can make interesting or watchable ”pods“ is substantially smaller. To separate the wheat from the chaff, the network uses a Web based ”green-lighting“ process through which viewers rate each others' submissions. Videos that rise to the top are put on air and the contributors are paid a fee that starts at $500. That process yields only about 30% of what the network needs to fill its days. The channel fills the rest with commercially-produced or ”commissioned“ segments about social issues, fashion, and music.
Current TV also has an in-house, six-person news staff that covers stories of interest to young people. ”With our small, scrappy team, we're sort of tackling a lot of things that I think are important and newsworthy but aren't so much being covered by everyone else,“ the network's news director, Laura Ling [...] The network's staff is clearly wary about the channel being perceived as political. Mr. Gore is not an on-air presence. According to a question-and-answer posting on the channel's Web site, it is ”absolutely not“ a requirement that videos present a Democratic Party viewpoint. Despite the caveats, on balance the on-air segments do tilt left. [...] Ms. Ling said submissions are vetted for accuracy, but that the network doesn't try to obscure a contributor's viewpoint. ”Sometimes that voice is not the unbiased voice and we will set it up that way,“ she said, adding that opposing views are always solicited on controversial topics.
Asked about the company's finances, the network spokesman, Mr. Dolan, said, ”We're very happy with our performance.“ He declined to say how long the company can go without making a profit. [...] The bulk of Current TV's potential audience comes from DirecTV, which makes the network available to all 15.1 million American subscribers.”Current TV