Lifecaching is a buzzword reflecting the fact that increasingly we are turning our lives into digital databases. We blog ourselves. MySpace ourselves. Shoot thousands of images of our kids with digital cameras. With all of the tools of media production at hand, we turn to our favored subjects, ourselves, and fire away. Or as Justin himself says: “I started Justin.tv becuase I thought it would awesome [sic] for people to see what is was like to be Justin.”
In
the snap here, and AS I WRITE, Justin is being interviewed by something like German TV or the like. He's checking out his own phone before getting started. It slips out that he has had a “style consultant” help him with his clothes, although “he wasn't really into that.”
Justin has installed what looks to be an iChat camera off the side of his baseball cap, and begun to put this life “24/7 to the web”. There is also a live chat accompanying the feed with comments–mostly dopey–from people who are checking in. As I write this some “Heil Hitler” texter has claimed the chat space.
Anyway, this looks to be an interesting “my life as database” project to check in on the future. That is, if he keeps it up. As of now, Justin is “Live for 15 days, 19 hours, 19 minutes.” Already he has had three interviews, which, as I watch further, this seems to be about.
As I conclude he's talking with his Mom or Dad. He's explaining that people of their generation won't get it, and that “it's the people of his generation who are going to make them money. [...] We're publicizing the show!”
So much for conceptual art experiments in the '70's, this is something rather different.