Face recognition starts with face detection. The face is then rotated so that the eyes are level and scaled to a uniform size. Next, one of three different technical approaches kicks in. Each of these approaches is, of course, covered by its own set of patents and bundled into various vendor offerings. One approach transforms the face into a mathematical template that can be stored and searched; a second uses the entire face as a template and performs image matching. And a third approach attempts to create a 3-D model based on the face, and then performs some kind of geometric matching. Based on our experience with the software, we believe that Apple's system is using a landmarks approach, while the Google system is doing some kind of image matching. But we could be wrong. Neither company has publicized which algorithms it is using. [...]
Overall, iPhoto does a surprisingly good job finding a bunch of photos of the person you've selected and "named." But in the process, it finds photos of other people as well. So your next task is to tell iPhoto which photos it got right and which are wrong. iPhoto uses this information to update its mathematical models. It then looks back through your photo library for other photos of the same person. If it can't find any, you can manually point one out to give iPhoto another starting point; it will then seek out more. You can also click on a photo and ask iPhoto to try to figure out who is in the picture; if you confirm iPhoto's guess, the model gets better still. [...]
Google's Picasa technology is far creepier. Instead of starting with a photo of someone you know and searching for all the similar matches, Google takes every photo that you've uploaded to Picasa, searches them all for faces, then "clusters"these faces into groups of, supposedly, the same people. You then go through each group and tell Google who a person is--including his or her full name, nickname, and e-mail address. [...]
But what's really unsettling about Google's service is that it doesn't just stop at your friends. Before you know it, Google is asking you to identify all those other faces in your photographs--the people standing in the background, the faces in the crowds, even the faces on posters. This is certainly keeping with Google's corporate mission "to organize the world's information and make it universally accessible and useful." But is that what we really want from a photo-sharing website?" [Technology Review]
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