“This body of work examines the phenomenon of American consumerism. In large-format color, these images take the viewer on a tour behind the façade of the American Dream into the underbelly of our consumer society, where the vast cumulative effects of our individual consumer choices are visible. These images invite viewers to consider the complexity and scale of the consumerism issue, and to evaluate their own role in the consumptive process. [...]
I also am becomming more interested in the cultural aspects of our consumerism, in contrast to its better-documented environmental effects. The most insidious symptom of the American lifestyle may be its deadening effect on our collective spirit. Americans now are working more hours than any other society in the world, spending less leisure time with family and friends, and taking fewer and shorter vacations than ever before. 95% of Americans--including highly-paid professionals--describe themselves as unhappy with their jobs and work schedules, wishing they were doing something more personally rewarding. Yet we are making a more fulfilling lifestyle impossible; Americans are spending more money, saving less, and racking up consumer credit card debt at the highest rate in history--all to support a rate of material consumption such as the world has never seen before. It is no surprise that our self-rated happiness index has shown a steady decline since the 1950’s when we worked fewer hours and consumed less than half of what we consume now. The cultural void associated with our consumerism is emerging as a major theme in my work.”
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